Revamping UX for Africa's #1 real estate platform
About
Addoha Group is a key player in real estate development, delivering nearly 280,000 homes in Morocco and actively expanding across Africa. With over 135,000 units in development.
Role:
UX/UI designer
Website
Mobile responsive
Design kit
Problem
The client highlighted that users were struggling to find informations they needed in the website. Additionally, the booking process was described as confusing, with a disjointed flow and unappealing visual design, leading to a frustrating user experience.
Impact
60% error rate drop
Significant engagement growth
+55% revenue growth
Glimpse of what we built
Recent case study
Mobile app
Responsive web app