The future of property care, Today!
Scope
Web app
Mobile responsive
Landing page
Design system
Role
UX/UI designer
About
ClinUp is an innovative web app with a clear purpose: to seamlessly connect property owners with trusted, high-quality cleaning professionals. In today’s fast-paced world, where time is precious and service quality is paramount, ClinUp addresses the critical need for reliable and accessible cleaning solutions.
Brought to the table :
+ User flows
+ Design system
+ User Experience design
+ Product strategy
+ Design system
+ Visual design
+ Rapid prototyping
Here is a quick Before/After overview of what we achieved
drag the middle line left and right
Problem
Property owners struggle to find cleaning services they can rely on, with limited access to trustworthy and accessible help. At the same time, cleaners face challenges in finding regular, rewarding work opportunities. This gap leaves property owners without reliable solutions to maintain their spaces and cleaners without consistent income.
Goals
ClinUp’s goal is to build an easy and engaging solution for property owners to find dependable cleaning services with ease. Focused on a user-friendly design that fosters engagement, the platform should allow owners to set specific cleaning preferences and choose convenient cleaners.
Challenges
Given the issues identified, the primary challenge was designing an app that not only attracts users but also keeps them engaged and satisfied. For property owners, it needed to be simple and trustworthy, allowing them to quickly book reliable services without hassle. For cleaners, the app had to provide a sense of reward and consistency.
Analyzing the existence
When I was introduced to the current app, my first instinct was to reimagine it from the ground up. However, to respect the work already done (and for devs not to hate me lol), I focused on enhancing what was already in place. My approach was to balance existing elements with thoughtful UX optimizations while keeping the main goals in mind. For instance, instead of replacing popups for certain actions with inline editing, I retained them but refined their design to be cleaner and more accessible.
I also talked to the team to understand the rationale behind existing solutions, identifying which elements needed to be retained and optimizing them for improved usability and consistency.
Since most of the flows were already in place and only required improvements, it wasn’t necessary to create separate user flows. Instead, I implemented these flow enhancements directly in the UI.
That was a peek..
Along with the foundations of colors and typography, we aimed to make all components (when possible) feel friendly and familiar for both user types. We chose a style inspired by Airbnb to create a welcoming and engaging vibe throughout the app.
How we faced the challenge?
To break it down, there are two major concerns : Trust for property owners, and Engagement for cleaners.
1/ How might the property owners trust cleaners?
Trust is a big deal when it comes to letting someone into your property. Owners need to feel confident that the cleaners are reliable, skilled, and trustworthy. To solve this, we focused on two key features:
Verified cleaners
Each cleaner who signs up on the platform must go through a verification process: Uploading few documents about themselves and adding details of their previous cleaning experiences. The team then manually reviews the documents and verifies the cleaner’s identity before granting them the verified badge.
Ratings
We knew that labeling a cleaner as ‘verified’ will not be convincing enough for a someone to hand off his property keys and blindly expect good service, they will need tangible proof that their service has been reviewed, tried and tested by previous clients. To build this trust, we implemented the feature of verified customer reviews and ratings.
2/ How can cleaners 'really' engage with the platform?
We refined a gamification system to encourage cleaners to join and use the platform more frequently by implementing Level-based system that rewards cleaners, here is how :
Gamification & Price-reward
Cleaners progress through levels: Iron, Bronze, Gold, and Diamond. This allow cleaners to advance and earn higher pay rates if they meet the criteria for the next level. At the end of each month, their level is evaluated and updated based on their performance.
To achieve this qualification, cleaners need to respond quickly in chat with property owners, maintain a specific rating score, and complete a set number of missions. This ensures not only keeps cleaners willing to constantly engage with the platform for a better pay, but also increases service availability and reliability for property owners.
Unveiling more frames..
I designed over 80 screens. Using a card-based design makes most of components easy to adapt for mobile.
Time to retrospect
If time and and scope were no object, I would :
Conduct user interviews with the target audience to gain insights.
Provide detailed handoff and annotations for developers.
Test the solution with real target users (not limiting only my friends & family..) & iterate on their feedback.
Address on edge cases for better experience of all scenarios
As the project is in development phase, i'm eagerly awaiting insights and results on its performance.
