Boosting the financial wellness for employees
Scope
Responsive web app
Role
Product designer
Duration
6 months
Team
2 engineers, CEO, 1 operations, 1 designer
Problem
PayLik users faced operational friction due to fragmented, difficult-to-use workflows and a lack of essential features. Employees essentially struggled to complete core actions, while HR teams lacked clear oversight, control, and the ability to efficiently complete their own responsibilities.
This led to a growing number of usability-related complaints, heavy reliance on guided walkthroughs to understand key flows, low adoption of key features, poor task completion rates, and limited client acquisition. Over time, these inefficiencies eroded user trust, hindered scalability, and ultimately impacted growth and retention.
Solution at glance
I prioritized features using a value/effort matrix and grouped them into six intuitive categories. This informed a sidebar navigation for HR/Admin and a mobile-first collapsible layout for employees. I anticipated edge cases early and applied familiar UX patterns (especially from Moroccan banking apps) to reduce confusion and support reliance. This helped employees navigate top-ups, bonuses, and bill payments with ease.
For HR teams, I designed dashboards and data tables that provided real-time visibility into expenses, salary advances, and mission orders. I also contributed to the roadmap, introducing features like 'Saved Bonuses' to streamline workflows. Given that most employees rely on mobile, I crafted a native-like, card-based interface with tap-friendly interactions to ensure a smooth mobile experience.
Impact
65% drop
in usability-related complaints
31m to 3m
Onboarding time per user
60% to 90%
Task completion rate
107% increase
in monthly active users
27% uplift
in onboarding client acquisition
Glimpse of what we built
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