Understanding

Researching

Brainstorming

Iterating

Testing

Understanding

Researching

Brainstorming

Iterating

Testing

first.. Looks after

first.. Looks after

Understanding

Researching

Brainstorming

Iterating

Testing

first.. Looks after

I'm a product designer who focuses on making things easier for users to use, for teams to ship, and for business goals to be met.
I'm a product designer who focuses on making things easier for users to use, for teams to ship, and for business goals to be met.

Contact me

Contact me

Profile Picture
Profile Picture

Case studies

Mobile app

Responsive web app

Helping store owners get started with inventory

Reduced onboarding complexity
Reduced onboarding complexity
Reduced onboarding complexity

Explore

Explore

View full case study

View full case study

Responsive web app

Boosting the financial wellness for employees

65% drop in usability complaints
65% drop in usability complaints
65% drop in usability complaints

Explore

Explore

View full case study

View full case study

Mobile app

Responsive web app

Branding

Rethinking food delivery for employees

8 companies adopted
8 companies adopted
8 companies adopted

Explore

Explore

View full case study

View full case study

NDA is watching..

While specifics remain private, I’m happy to discuss my approach and impact

The digital hub for Moroccan citizens

All i can say is that I collaborated with the Ministry of Digital Transition and Administrative Reform on a web app & they were impressed with the results

UX research for an upcoming app

Conducted a 1-1 interview and a moderated usability study of 3 flows. As a result, we improved task completion rate by 27% & gained a lot of insights

Refining and scaling a startup design system

From a few minimal styles and 20 components to extensive variety of foundations and over 400 components

My process

Ideally

Realistically

1

Discover

Understanding the business model, identifying key problems, clarifying the client’s goals, and gaining alignment on who we’re designing for

2

Research

Collecting relevant data through primary and/or secondary research to uncover real user needs, behaviors, and pain points

3

Problem redefinition

Synthesizing findings to properly frame the problem, prioritizing user stories, and aligning the team on what truly needs to be solved

4

Ideate

Brainstorming and sketching potential solutions, critical thinking and iterating based on feedback while accounting for technical constraints

5

Design & validate

Creating high-fidelity interactive designs, conducting usability and/or A/B testing and iterating based on findings

6

Handoff & review

Preparing documentation and design notes for engineers, collaborating closely during implementation, and monitoring performance post-launch 

Ideally

Realistically

1

Discover

Understanding the business model, identifying key problems, clarifying the client’s goals, and gaining alignment on who we’re designing for

2

Research

Collecting relevant data through primary and/or secondary research to uncover real user needs, behaviors, and pain points

3

Problem redefinition

Synthesizing findings to properly frame the problem, prioritizing user stories, and aligning the team on what truly needs to be solved

4

Ideate

Brainstorming and sketching potential solutions, critical thinking and iterating based on feedback while accounting for technical constraints

5

Design & validate

Creating high-fidelity interactive designs, conducting usability and/or A/B testing and iterating based on findings

6

Handoff & review

Preparing documentation and design notes for engineers, collaborating closely during implementation, and monitoring performance post-launch 

Ideally

Realistically

1

Discover

Understanding the business model, identifying key problems, clarifying the client’s goals, and gaining alignment on who we’re designing for

2

Research

Collecting relevant data through primary and/or secondary research to uncover real user needs, behaviors, and pain points

3

Problem redefinition

Synthesizing findings to properly frame the problem, prioritizing user stories, and aligning the team on what truly needs to be solved

4

Ideate

Brainstorming and sketching potential solutions, critical thinking and iterating based on feedback while accounting for technical constraints

5

Design & validate

Creating high-fidelity interactive designs, conducting usability and/or A/B testing and iterating based on findings

6

Handoff & review

Preparing documentation and design notes for engineers, collaborating closely during implementation, and monitoring performance post-launch 

I write

Color psychology might kill your design⁠⁠

255

Published on Bootcamp

⁠⁠Why no company apply UX/UI by the book (I analyzed over 100)

266

Published on Bootcamp

Designers! This book will revolutionize how you approach design!

220

Published on Bootcamp

I mentor

I mentored UX/UI junior designers, and conducted tutoring sessions for moroccan web agency teams about Figma fundamentals and UX/UI principals.

I educate

+70
posts

+70
posts

+70
posts

+70
posts

Working with me.. their words

Designer

Web developer

Mobile developer

PO

He’s an exceptional design thinker. His meticulous attention to detail, deep curiosity, and willingness to immerse himself in both the design and research process truly set him apart. Brahim doesn’t just craft beautiful interfaces, he digs deep into the ‘why’ behind every design decision. A great listener and collaborator.

Hala

Digital product designer at IBM

Designer

Web developer

Mobile developer

PO

He’s an exceptional design thinker. His meticulous attention to detail, deep curiosity, and willingness to immerse himself in both the design and research process truly set him apart. Brahim doesn’t just craft beautiful interfaces, he digs deep into the ‘why’ behind every design decision. A great listener and collaborator.

Hala

Digital product designer at IBM

Designer

Web developer

Mobile developer

PO

He’s an exceptional design thinker. His meticulous attention to detail, deep curiosity, and willingness to immerse himself in both the design and research process truly set him apart. Brahim doesn’t just craft beautiful interfaces, he digs deep into the ‘why’ behind every design decision. A great listener and collaborator.

Hala

Digital product designer at IBM

Other projects

In addition to the following 2 design projects, you can also explore design extra UIs

Revamping UX for Africa’s #1 real estate platform

Explore

Explore

View full presentation

View full presentation

The future of property care..
today!

Explore

Explore

View full presentation

View full presentation

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